There are several forms of digital marketing you may be considering to help boost your brand’s visibility and your company’s sales, and one that cannot be overlooked is known as programmatic advertising. Why is programmatic advertising a key approach within the modern marketing sector?
At iNHouse Advertising, we’re proud to offer a huge range of digital advertising solutions to clients around Tulsa, OK, including programmatic advertising and programmatic marketing campaigns. While we already used this space recently to break down some basics on what programmatic advertising is and how it can benefit your brand, today’s blog will delve a bit deeper and look at some specific ways programmatic advertising can be utilized – and why it’s often a vital part of our campaigns.
Refreshing Programmatic Advertising Basics
While you can read the above-linked blog for a deeper dive on programmatic advertising, let’s quickly refresh some of the basics. Programmatic advertising refers to the use of software and algorithms to automate the buying, placement, and optimization of digital ads. This streamlines the ad-buying process, reducing costs and increasing efficiency while also allowing for more targeted and personalized advertising.
So how can programmatic advertising be used, and why is it often a major part of your digital marketing efforts? Our next several sections will answer these questions.
Improving Your Audience Targeting
One of the primary benefits of programmatic advertising is its ability to use data and algorithms to target specific audiences. With traditional ad buying, advertisers would have to manually select the websites or platforms where their ads will appear, often with little knowledge about the audience demographics or interests on those platforms.
Programmatic advertising, on the other hand, allows for precise targeting based on factors like location, demographics, browsing history, and behavior patterns. This means your ads are more likely to reach potential customers who are actually interested in your products or services.
Real-Time Optimization
Another key advantage of programmatic advertising is its real-time optimization capabilities. With this approach, ad campaigns can be constantly monitored and adjusted based on performance metrics such as click-through rates, conversions, and cost per acquisition.
This real-time optimization allows for more efficient spending on ads that are performing well and adjustments to underperforming ads or platforms. It also provides valuable data for future campaign planning and targeting.
Increased Reach
Because programmatic advertising allows for more precise targeting and real-time optimization, it can greatly expand your reach compared to traditional ad buying methods. With the ability to place ads on a variety of platforms including websites, mobile apps, and connected TV devices, you have access to a wider audience across different demographics and interests.
For instance, if you’re a local business in Tulsa, OK looking to target homeowners within a specific zip code, programmatic advertising can help ensure your ads are seen by this exact audience without wasting ad spend on irrelevant impressions.
Incredible Data Transparency
Programmatic advertising also allows for a level of data transparency that was previously unavailable in traditional ad buying. With real-time tracking and reporting, you can see exactly how your ad campaigns are performing, where your ads are being placed, and the resulting return on investment (ROI).
This level of transparency not only allows for better campaign optimization but also provides valuable insights into consumer behavior and preferences that can inform future marketing strategies.
Capitalizing on Spend Flexibility
Programmatic advertising also offers the flexibility to control your ad spend and adjust budgets as needed. Advertisers can set daily or lifetime budgets, pause campaigns if necessary, and make changes to bidding strategies in real-time. This level of control allows for efficient use of budget and a more strategic approach to digital advertising.
Let’s say, for example, you notice one of your programmatic ad campaigns is performing particularly well with a certain audience segment. With the flexibility of programmatic advertising, you can easily increase your budget for this campaign to capitalize on its success and drive even more conversions.
Making the Most of Programmatic Advertising
With all these benefits in mind, it’s clear why programmatic advertising has become such an essential component of digital marketing strategies. At iNHouse Advertising, we leverage our expertise and cutting-edge technology to create highly targeted and effective programmatic advertising campaigns for our clients.
Interested in learning more about how programmatic advertising can benefit your brand? Contact us at iNHouse Advertising today to speak with one of our Tulsa, OK digital marketing experts and see how we can help you reach your advertising goals. Remember, programmatic advertising is just one piece of the digital marketing puzzle, and our team has the skills and experience to create a comprehensive strategy that will take your brand to new heights.