If you’re looking into advertising your business in the digital space, you’ve almost certainly heard the term “SEO” or “SEO marketing.” What is SEO marketing, and why is it important for businesses of all sizes?

At iNHouse Advertising, we’re proud to offer an unmatched range of digital advertising solutions to clients around Tulsa, Oklahoma and nearby areas, including numerous SEO optimization services, PPC management solutions and more. Here are some basics on what SEO marketing is, some of its common tenets and approaches, and why it’s a vital part of digital advertising for any business.

What is SEO?

If you’re not aware already, SEO stands for “search engine optimization.” In basic terms, this refers to the process of optimizing a website or other online content in order to improve its visibility and ranking on search engine results pages (SERPs). The goal is to increase organic traffic to your site through higher search engine rankings for relevant keywords and phrases.

The presence of the term “organic” is an important one – it refers to traffic that is earned rather than paid for, and it’s an essential distinction in the world of digital advertising. There are several elements of SEO that will often combine toward these goals, but it’s also important to be aware that there are other paid ad solutions like PPC that can supplement SEO services as part of a larger approach. 

Common Elements of SEO

While this is far from an exhaustive list, here are some of the common elements that go into SEO marketing:

• Keyword research and optimization: The process of identifying relevant keywords and phrases, then incorporating them strategically and naturally in website content. Keywords can be both short-form and long-tail, and both are important for a successful SEO strategy.

• On-page optimization: This includes factors like meta descriptions, title tags, image alt text, and overall site structure and design. These elements can impact how search engine bots crawl and index your site.

• Off-page optimization: This refers to factors outside of your website that can also impact its ranking, such as backlinks from other reputable sites and social media presence.

• Content creation: High-quality, relevant content is key to engaging users and increasing organic traffic. This can include blog posts, articles, infographics, videos, and more.

• Backlink building: Acquiring backlinks from reputable sources that link back to your website can improve your site’s authority in the eyes of search engines.

• Local SEO: In many cases, businesses will want to target customers in their local area. Local SEO involves optimizing for location-specific keywords and phrases, as well as ensuring your business is listed accurately on various online directories.

The Importance of SEO for Businesses

So why is SEO such an important aspect of digital advertising for businesses? Here are a few key reasons:

• Increased visibility: As mentioned before, the goal of SEO is to improve organic traffic to your site through higher rankings on SERPs. The higher you rank, the more visible your business will be to potential customers searching for relevant products or services.

• Better user experience: A strong SEO strategy often includes optimizing website design and usability, which can also lead to a better overall user experience. This can help increase website traffic and conversions.

• Cost-effective: While there may be some initial costs involved in implementing an effective SEO strategy, the long-term benefits can far outweigh these costs. Compared to paid advertising options like PPC, SEO is often more cost-effective and sustainable for businesses of all sizes.

• Long-lasting results: Unlike some forms of digital advertising that only provide short-term results, a successful SEO strategy can continue to bring in organic traffic and leads over time. As search engine algorithms evolve, it’s important to continually update and adapt your strategy, but the overall effects can last for months or even years.

Other Digital Marketing Solutions to Combine With SEO

As we noted above, SEO is just one piece of the larger puzzle when it comes to digital advertising. Other strategies and solutions that can work alongside SEO include PPC management, social media advertising, email marketing, and more. The key is finding a balanced approach that suits your business’s unique goals and target audience.

At iNHouse Advertising, our experienced team can help you develop a comprehensive digital marketing strategy tailored to your specific needs. Whether you’re looking to improve your search engine rankings through SEO or want to explore other options for driving traffic and conversions, we have the expertise and resources to help your business succeed in the digital space. Contact us today to learn more about our services for clients around Tulsa, Oklahoma!