As more and more of the modern advertising landscape has turned digital, some business owners wonder whether it’s even worth it to engage in any traditional forms of advertising at all. The answer is absolutely yes, and one form of advertising that’s remained prominent and effective in the digital age is billboard advertising.
At iNHouse Advertising, we’re here to offer a huge range of advertising services to clients around Tulsa, Oklahoma and nearby areas. While many of our services are indeed of the digital advertising variety, including video production and much more, we also offer several forms of highly effective traditional media – billboard advertising among them. Here are some of the reasons why billboard advertising remains effective today, even as much of the advertising world around it has gone digital.
Extreme Reach and Visibility
Reach and visibility are two of the most important elements to be looking for in any advertising campaign. After all, if your target audience doesn’t see or hear your ad, then what’s the point? With billboard advertising, you can achieve an unparalleled level of reach and visibility. Billboards are often placed in high-traffic areas such as highways, busy city streets, and popular tourist destinations. This ensures that thousands (if not millions) of people will see your ad each day.
Furthermore, billboards stand out amongst other forms of advertising due to their size and placement. They are typically much larger than traditional print ads and can be seen from far away. This makes them impossible for passersby to miss.
Continuous Exposure
One of the many benefits of billboard advertising is its ability to provide continuous exposure. Unlike other forms of advertising that have a limited shelf life, billboards are constantly visible 24/7. This means that your ad will be seen day and night, reaching potential customers at all hours.
Additionally, billboards are not something that can be turned off or ignored like TV commercials or online advertisements. They are always there, making a lasting impression on anyone who sees them.
Cost-Effective
While the initial cost of billboard advertising may seem high, it is actually a very cost-effective form of advertising in the long run. With other forms of advertising such as TV commercials or print ads, you have to continuously pay for ad space each time you want your message to be seen. With billboards, once you have paid for the ad space, your message will continue to be displayed for a set period of time or until you choose to take it down.
Additionally, billboards can reach a large number of people at once. This means that you are getting more bang for your buck compared to other forms of advertising where you may only reach a smaller audience with each placement.
Building Brand Awareness
Because billboards are typically placed in high-traffic areas, they have the potential to increase brand awareness. This is especially true for businesses that are just starting out or looking to expand their reach. With billboards, your brand and message are constantly on display to a wide audience, increasing the chances of people becoming familiar with your company.
Targeting Specific Audiences
While billboards can reach a large number of people at once, they also offer the opportunity to target specific audiences. For example, if you place a billboard near a college campus, you are more likely to reach a younger demographic. Similarly, placing a billboard near business districts may attract professionals and executives.
As you may have guessed, this makes billboard advertising particularly effective for local businesses looking to reach a specific audience in their area. It also allows for strategic placement based on the demographics and interests of your target market.
Customization
Another benefit of billboard advertising is the ability to customize your message and design. Unlike other forms of advertising, billboards offer a large canvas for creativity and eye-catching visuals. This allows businesses to create unique and memorable advertisements that stand out among the clutter of other ads.
Additionally, billboards can be easily changed or updated, allowing businesses to tailor their message based on seasons, promotions, or other events. This flexibility allows for constant innovation and experimentation in order to find the most effective and impactful advertisement for your business.
Can Contain Digital Elements, Too
It would be wrong to say that billboard advertising is completely divorced from the digital sphere. While it’s not a form of “digital advertising” per se, improved technology means that many billboards are electronic and digital in nature – they can display changing images, animations and videos. This allows for greater interactivity and creativity in creating eye-catching advertisements that will grab the attention of passersby.
At iNHouse Advertising, we’re here to help with a diverse range of advertising needs, including both digital marketing and more traditional media formats like billboard advertising. Contact us today to learn about our billboard advertising services around Tulsa, Oklahoma!