Video production is of major importance in the marketing world, and its value is only growing with each passing year. What are some ways to utilize video production as part of your marketing to elevate your business?

At iNHouse Advertising, we’re here to offer a huge range of creative production services to boost your digital marketing, including video production and video marketing services. Here are some of the different creative ways you can utilize video production to highlight and elevate your business in the digital sphere.

Company or Corporate Video

Some of the most common uses of video production for businesses include creating company or corporate videos. These videos can serve as an introduction to your brand, showcasing your company’s mission, values, and key products or services. Company videos are a great way to make a strong first impression on potential clients or customers and help build trust in your brand.

Here are a few varieties of this sort of video that you might consider:

• Brand video: This type of video focuses on introducing your brand to the world. It can include shots of your office, interviews with key team members, and footage of your products or services in action.
• Culture video: If you want to give viewers a glimpse into what it’s like to work at your company, a culture video is a great option. This can include interviews with employees, footage of team activities and events, and an overall look at your company’s unique culture.
• Training video: Training videos are perfect for teaching employees new skills or processes. They can range from product demonstrations and how-to guides to onboarding videos for new hires.
• Testimonial video: These types of videos feature satisfied customers sharing their positive experiences with your brand. They can be used to build trust and credibility with potential customers.

Product Video

Another frequent type of video used in businesses is product videos. These videos showcase your products or services and explain their features, benefits, and how they can solve customer’s pain points. Product videos are a great way to give potential customers a closer look at what your company has to offer and convince them to make a purchase.

For instance, if you are selling a new skincare product, you can create a video that shows how the product is made, its key ingredients, and how it can improve skin health. This type of video is not only informative but also visually appealing. It allows viewers to see your product in action and understand its value proposition.

Tutorial Video

Tutorial videos are another effective way to engage with your audience and showcase your expertise. These videos provide step-by-step instructions on how to use your products or services, solving common problems or demonstrating specific features. Tutorial videos are particularly useful for complex products or services that require some guidance on how to use them effectively.

For example, if you have developed a new software tool for project management, you can create a tutorial video that walks through the different features and how to use them. This will not only help your customers to understand your product better but also showcase its value proposition.

Additionally, tutorial videos can also serve as a helpful resource for customer support. Instead of having to explain the same steps repeatedly to different customers, you can simply direct them to your tutorial video for self-service assistance. This saves time for both you and your customers and improves overall satisfaction with your brand.

Social Media Video

Another major platform for video content is social media. With the rise of platforms like TikTok, Instagram Reels, and Facebook Watch, brands have a new opportunity to engage with their audience through short-form videos. These platforms offer unique features such as filters, music, and hashtags that can help your videos gain more visibility and reach.

Social media videos are great for creating viral content that can quickly spread across different audiences. They also allow for more creativity and experimentation in terms of content and style. Brands can use social media videos to showcase behind-the-scenes footage, customer testimonials, product tutorials or even share industry insights.

Live Streaming

Live streaming has become increasingly popular in recent years, with platforms like Twitch and YouTube allowing users to broadcast live video content to their audiences. This is a great way for brands to engage with their followers in real-time and create meaningful interactions.

Live streaming can also be used as a form of customer support, where businesses can answer questions or demonstrate product features through live video. It’s an effective way to connect with customers on a more personal level and build brand loyalty.

Furthermore, live streaming events such as product launches or conferences can help reach a wider audience who may not have been able to attend in person. This allows for a global reach and increases the potential impact of the event.

At iNHouse Advertising, we’re here to help with all your video production and video marketing service needs around Tulsa. Contact us today to learn more about how we can help your business grow through video marketing strategies.